Football Federation Australia (FFA) has announced it has struck up a partnership with IMG media to internationally market its competitions.
Starting from the 2017-18 season, IMG will market FFA-sanctioned events, including the A-League, W-League, FFA Cup, Matildas and Socceroos games to global broadcasters.
Though FFA did not provide a number, it said in a statement the deal’s value was “multi-million”.
“Australian football has never been seen by more people around the world,” FFA CEO David Gallop said.
“This deal with IMG provides more funds to invest in the game and will help to enhance the reputation of the A-League and W-League, and our national teams around the world.”
IMG boasts an impressive portfolio of content colleagues, including partnerships in rights and distribution and production with the Chinese Super League, Major League Soccer and Premier League.
IMG Vice President Chris Guiness hoped the new partnership would help to further grow the Australian game.
“Football in Australia is continuing to enjoy an upward curve in terms of quality and interest from around the world with many players from more established leagues now playing their trade in the A-League,” he said.
“We are delighted to have entered into this new partnership with the FFA, amidst very strong interest, and are looking forward to helping them grow media coverage and awareness of Australian football.”
Domestically, FFA secured a landmark free to air (FTA) deal with Network Ten in May, which will see the Saturday 7:30pm kick-off game broadcast live on One.